High Life, a premium wellness retailer in Pakistan, sells massage chairs and recliner sofas through showrooms in Karachi, Lahore, and Islamabad, alongside a fast-growing online store. Despite a strong physical presence, low search rankings hindered their online reach. In February 2025, HighLife partnered with NEOVERSE, a product marketing agency, to boost rankings and attract high-intent traffic.
The Challenge
High Life struggled to draw online shoppers in a competitive wellness e-commerce market. Core terms like “massage chair in Pakistan” (700 monthly searches) ranked 7th, and “best massage chair in Pakistan” (300 monthly searches) sat at 5th, pushing customers to competitors. These gaps cost High Life visibility and e-commerce conversions.
The Solution
NEOVERSE launched a focused SEO plan to enhance topical relevance and domain authority. Using SEMrush, the team conducted a keyword gap analysis and developed a structured, SEO-driven content plan centered on building topical authority.
1. Content Optimization
Product pages and blogs were rewritten to improve keyword targeting, internal linking, and content clarity, all aligned with user search behavior.
2. Keyword Targeting
The campaign prioritized bottom-funnel, high-intent keywords such as “massage chair in Pakistan” and “best massage chair in Pakistan.” These terms were integrated across key landing pages to attract users ready to purchase.
3. Content Strategy
To build organic authority and address key user questions, NEOVERSE produced targeted blog content with strong SEO fundamentals. Published articles included:
- What Makes a Good Recliner? A Complete Buyer’s Guide
- Affordable Recliner Sofas in Pakistan
- Everything About Recliners in Pakistan: A Full Guide
- Why Power Recliners Are the Best Option in Pakistan
- High Life Recliners – Premium Comfort and Affordable Prices
These blogs were internally linked to key product pages, helping improve relevance signals and drive organic discovery.
The Results
From February to May 2025, NEOVERSE’s efforts led to a 50% increase in organic traffic. Notable ranking improvements included:
- “Massage chair in Pakistan”: #7 → #3
- “Best massage chair in Pakistan”: #5 → #3
This surge in organic visibility translated into a 25% increase in online sales, as more high-intent visitors converted through improved landing pages and product discovery.
“What stood out to us wasn’t just the rankings, we’d tried SEO before, but how quickly we started seeing the right kind of traffic. People landing on our site were clearly looking to buy, and that shift directly impacted our online sales. NEOVERSE brought clarity, structure, and results without the usual noise.” said High Life’s CEO, Asad.
Conclusion
NEOVERSE’s focused SEO execution and content strategy significantly elevated High Life’s digital presence, bringing more qualified traffic and revenue through organic search.
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