Aabshar, a water-tech company based in Pakistan, is addressing the country’s growing water scarcity crisis with urgency, because innovation alone isn’t enough. The team engineered an elegantly simple hardware solution: a nozzle that retrofits onto standard taps, reducing water flow by up to 98% without compromising performance.
The product was strong. The mission was stronger. But to scale that impact, to drive household adoption, win enterprise partnerships, and activate purpose-led CSR, Aabshar needed a well-structured, market-ready growth strategy.
That’s when Aabshar began working with Hassan Saeed—now Founder & CEO of NEOVERSE—in early 2022 on growth strategy. By late 2023, the engagement formalized under the newly launched NEOVERSE, with Aabshar becoming one of the agency’s first clients and continuing into structured multi-channel campaigns that ran through 2024.
The Challenge
Aabshar’s growth hinged on three interconnected goals
- Increase B2C sales through online channels
- Drive B2B growth by securing enterprise orders and CSR alignment
- Amplify social impact by installing nozzles in high-use public spaces such as hospitals, schools, and mosques
While initial traction proved there was market demand, the company needed a more refined strategy to engage its audiences, communicate its value, and unlock scale across both consumer and corporate segments.
Strategy & Execution
Rather than treating this as a single campaign, the solution unfolded across three coordinated workstreams, each tied to a different growth lever.
1. B2C Campaigns: Driving Demand at Household Level
Consumer outreach focused on urban centers where water stress is most visible. Using social platforms like Instagram and Facebook, NEOVERSE launched highly targeted campaigns designed around behavioral segmentation and location-based needs.
Rather than leading with product specifications, messaging centered around tangible benefits: lower utility bills, long-term water conservation, and the ability to contribute to a broader mission. Creatives were built around emotionally resonant themes, saving water at home and sponsoring installations in underserved communities.
The campaigns included donation-based drives, where customers could contribute to nozzle installations in schools, mosques, and hospitals.
Result: A tenfold increase in engagement across platforms and the highest B2C sales week in Aabshar’s history, which translated into a 4x uplift in monthly direct-to-consumer orders.
2. B2B Growth: Enterprise Sales and CSR Integration
For larger organizations, the narrative shifted to measurable ROI and CSR alignment. The nozzles offered tangible savings on water bills, but more importantly, they helped companies contribute to Sustainable Development Goals (SDGs), a strong draw for MNCs managing CSR and sustainability mandates.
NEOVERSE deployed a mix of LinkedIn ABM, cold outreach, and custom landing experiences aimed at operations, procurement, and CSR stakeholders. The goal: make the value proposition crystal clear in both economic and environmental terms.
Sales enablement support followed, playbooks, tailored pitch decks, and proposal language designed for procurement cycles in enterprise environments.
Result: Mega orders secured from enterprise clients including Shell, Pakistan State Oil (PSO), and Shan Foods, each integrating the product into their sustainability initiatives.
3. CSR & Community-Driven Impact
High-visibility installations in community spaces were essential to Aabshar’s mission, and to public trust. NEOVERSE facilitated collaborations with relevant influencers and purpose-aligned organizations to help amplify reach and unlock donations or co-branded activations.
These installations became more than just philanthropic efforts, they were visual, measurable demonstrations of impact. Hospitals, educational institutions, and religious centers became high-use testing grounds that showcased the product’s effectiveness and built local credibility.
Result: Billions of liters of water saved directly through community-focused CSR campaigns.
Scale, Impact & Recognition
The impact of this multi-year engagement extended well beyond revenue:
- Consumer engagement grew 10x, with high-intent actions driving substantial B2C orders
- Enterprise adoption followed, with globally recognized brands like Shell integrating Aabshar’s nozzles into their facilities
- Aabshar was recognized by McKinsey & Company for its innovation and social impact
- The initiative contributed to over 4.3 billion liters of water conserved to date—an outcome directly supported by the scale and efficiency of the marketing programs.
“The growth we’ve seen over the past two years has been transformational, across both commercial and community fronts. NEOVERSE brought structure, clarity, and reach to our mission. Their strategic depth across digital, content, and enterprise marketing helped unlock the scale we needed.” said Hamza Khursheed, Co-founder & CTO at Aabshar.
A Framework That Drove Scale
What made this project successful wasn’t a single viral campaign or lucky partnership. It was the clarity of the strategy: every effort mapped back to a shared narrative, audience-specific messaging, and a well-aligned growth framework.
B2C activations drove revenue and visibility. B2B efforts unlocked enterprise trust. CSR integration translated purpose into outcomes. And collectively, they helped Aabshar shift from being a promising product to becoming a brand recognized for innovation, scale, and societal value.
Final Word
Aabshar’s story demonstrates what happens when product innovation meets strategic clarity. By building an integrated, audience-aligned marketing framework, the company was able to convert its mission into measurable action, growing in sales, partnerships, and long-term credibility.
This isn’t just a story about selling a product. It’s a story about shaping impact at scale.
At NEOVERSE, we help mission-led companies turn big ideas into scalable growth—across B2C, B2B, and beyond. Let’s build something meaningful together. Book a free strategy session here.